Case Study: ESHYFT – Email Deliverability Rescued Across 32 States

The Challenge

ESHYFT provides staffing to hundreds of nursing homes across 32 states, making reliable communication with facilities and staff absolutely critical. However, their outbound emails were increasingly being flagged as spam — jeopardizing operations, hiring processes, and overall reliability. The issue persisted despite having an existing MSP in place.

The Solution

IT Launch Solutions was brought in as a consulting partner to diagnose and resolve the issue. We conducted a full email systems audit and worked closely with ESHYFT’s MSP to identify root causes. Our intervention included:

• DNS and SPF/DKIM/DMARC record corrections
• Outreach infrastructure review
• IP/domain reputation remediation
• Delivery testing across multiple platforms
• Coordination with email service providers and MSP teams
• Setup of an outbound server to route and enforce email policies

The Results

Within weeks, email deliverability jumped from inconsistent and unreliable levels to nearly 100%. Staff onboarding, shift confirmations, and client communication resumed at full speed — restoring operational confidence across all locations.